Identity is decisive.
Who are you? And where do you want to be tomorrow?
Communication leaves an impression.
When it makes visible what's special.
Strategy unites.
Messages with measures. And customers with companies.
Ideas move.
When they touch the heart. And change the thinking.
Measures catch.
At the right time at the right place.
Empathy is the key.
To highly motivated work. To excellent results.
Previous
Next
Identity is decisive.
Who are you? And where do you want to be tomorrow?
Communication leaves an impression.
When it makes visible what's special.
Strategy unites.
Messages with measures. And customers with companies.
Ideas move.
When they touch the heart. And change the thinking.
Measures catch.
At the right time at the right place.
Empathy is the key.
Petershagen Kommunikation Website. Die Texte.

Welcome to Petershagen Kommunikation,
your business consultancy for identity-based communication.

We are convinced that identity is the actual source of power of a company. Because in its identity, it unites the meaningful purpose of the company as well as its values, its mission, and its vision. The more this identity is visible and the more it can be experienced, the more authentic and thereby believable the company is perceived to be. Based on this foundation and with a consulting approach that unites empathy, experience, and creativity, we develop goal-oriented strategies and effective measures that reach people because they are true and deeply human.

Let’s talk! We find answers that make visible what is special about your company and what is therefore making you particularly successful.

vigilius mountain resort.

Making the special location an experience in a special way.

Our service portfolio.

As comprehensive as our consulting approach.

Jens Petershagen.

Consulting

Identity is decisive.

Who are you? And where do you want to be tomorrow?

What constitutes the identity of a company? Which role do values, mission, vision, and attitudes play for how the company is perceived? And which relevance does the business purpose have?

Petershagen Kommunikation considers a company’s identity to be an important source of power for it its success. Our holistic consulting approach does therefore start with the identity and derives all measures from it.

More than 20 years of experience in the most diverse activities in the communications sector, profound expertise in the relevant communications disciplines, as well as our integrated systematic perspective ensure that business objectives, on the one hand, and the expectations and interests of the stakeholders, on the other, are brought into unison.

Based on an identity-based strategy, we develop communications measure that emotionally touch and move people and tie them to your company. This way, an authentic perception of your company is created that is believable and as sustainable long-term.

"Yesterday’s Success is Not Tomorrow’s Success."

A conversation with Ulrich Ladurner about entrepreneurial spirit, the future, and the 100th anniversary of the Dr. Schär brand.

How does it feel to have built a company which is now a global leader in its market?

“The predominant feeling is a sense of gratitude. I’m grateful to the people who embarked on this adventure with me back at the time, and also to those who continue using their commitment, their ideas and their skills to drive forward the history of Dr. Schär, both now and in the future. By this I mean not only our staff and employees but also our consumers, our business partners and the scientists who have all shaped and continue to shape the development of Dr. Schär. Yesterday’s success is not tomorrow’s success. And for that reason gratitude also includes the feeling of responsibility to continue successfully shaping the future of the company.”

Is there one success factor that hasn’t changed in all the years?

“A company won’t be successful if it only strives for size, turnover and market share – success requires a fundamental idea, a mission. The clearer that idea, the greater the success. Looking back at it all, I can say that the idea of improving the lives of people with special dietary needs was definitely the formative factor. This single thought has power and it inspires and motivates – in the past, now and in the future.”

What role does communication play in the success of Dr. Schär?

“It’s essential! When you’re active in such a sensitive market you need the consumers’ trust in the brand, and communication makes trust possible. However, trust only grows if we are consistently honest, if we communicate truthfully. In our case there’s also another crucial dimension: we present our products in a positive light. We don’t talk about illness but about special needs that we can fulfil particularly well. That makes a difference in people’s thoughts. Communication though is also important internally, within the company. For the staff communication means leadership, and communication transports the culture of the company, its character. That, in turn, provides orientation.”

What part does the Dr. Schär name have in the company’s success?

“In 1922 the Meran doctor Dr. Anton Schär developed his “Kindergries”, which was a semolina for children, a product that helped reduce infant mortality in South Tyrol. At the time and due to malnutrition, children were exposed to high risks in their development. Dr Anton Schär recognised this situation and improved the childrens’ lives. Everything we produce today is designed to improve the lives of people with special nutritional needs. In essence, the name is so credible because it is authentic.”

How do you future-proof a company?

“It’s certainly a mandatory prerequisite to use resources responsibly. By this I mean the financial resources, the workforce, the capacity for innovation and much more. That alone though isn’t enough. A company becomes sufficiently future-proof when it has a tangible core, and this core is our identity. It’s a matter of preserving it and developing it at the same time. That then leads us into the future.”

Ulrich Ladurner, born in Meran, South Tyrol in 1949, founded the Dr. Schär company in 1980 after taking over the family-run chemist’s shop. With around 1,500 employees and 18 locations in Europe, North and South America, the company is now the global leader in the market for gluten-free nutrition with a turnover of over 400 million euros. The name of the company goes back to the Meran community doctor Dr. Anton Schär who improved the nutrition of infants in South Tyrol in 1922 with “Dr. Schär’s Kindergries”. Ulrich Ladurner acquired the trademark rights to Dr. Schär in 1979.

Petershagen Kommunikation has been active for Dr. Schär since 2015. Based on the results of an identity process, Jens Petershagen and his team advised the company on defining its mission statement, vision and values. This was also the basis for identity-based communication measures such as the film portrait of Ulrich Ladurner, a publication on corporate culture and the book “Improving Lives. Our Vision since 1922” on the occasion of the 100th anniversary of the Dr. Schär brand.

Dr. Schär

The challenge
More than 40 years after its founding, the company Dr. Schär – the global leader in gluten-free foods – is facing three key business challenges: the transition to a new phase of management leadership, the development of further growth fields and the increasing complexity of structures.  The sustainable and future-oriented positioning of the Dr. Schär corporate brand makes a significant contribution to overcoming these challenges.
The solution
The basis for the sustainable positioning of the Dr. Schär umbrella brand is the company’s identity. We bring the identity of the company to life by defining its mission, its vision and its values. On this basis, specific communication measures convey the identity and culture of the company to its success-critical internal and external stakeholders.
100th anniversary of the Dr. Schär brand
In 1922, Dr. Anton Schär from Meran was the first to market a food for specific nutritional needs in the form of his “Dr. Schär’s Kindergries”. Ulrich Ladurner acquired the rights to use this brand in the early 1980’s and developed his company on this, which is now a world leader in the development, production and marketing of gluten-free foods. The book “Improving lives. Our mission since 1922.” documents the history of a special success.
The entrepreneurial portrait
In the film "Ulrich Ladurner. A portrait and a call to action.", the founder and president of the company recalls the development of Dr. Schär and provides an outlook on the future.
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EEW Energy from Waste

The challenge:
EEW Energy from Waste is leading in Germany in the production of environmentally friendly energy from thermal waste utilisation. But the company was not perceived as a market leader in its existing market. In addition, there were internally palpable identification problems ever since the spin-off from the E.ON group of companies in 2013.
The solution:
An identity-based and integrated communications strategy was developed. In this, the positioning was - in terms of communications - focused on the creative central theme of "taking the lead" – with a focus that is directed equally towards the inside as well as to the outside. Since early 2015, EEW has presented itself as a confident leader that is self-confidently making its marks in the market.
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EEW Energy from Waste Sustainability communication

The challenge:
Social, economic and political demands for sustainable solutions are increasing. EEW faces up to these challenges and, as an elementary component of the circular economy, contributes to more sustainable action. As a leading company in thermal waste treatment, EEW Energy from Waste actively promotes the protection of our climate and resources throughout Europe. For the positioning of the company, this commitment must be utilised.
The solution:
To underline its contribution to solving the global challenges to sustainable action, EEW has been positioning itself both internally and externally with regard to sustainability for several years. Since 2020, EEW has been using a strategically based and creative communications approach for this purpose which encompasses all of the company's activities concerning sustainability. For the Sustainability Report 2021, the communication concept was developed further across various media. For the first time, the communication accompanying the actual report, both internally and externally, also plays a formative role.
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Druckhaus Kaufmann

The challenge:
The name of Kaufmann has represented premium printing quality for the last 200 years. The modern owner-led printing company with more than 200 employees produces high-volume printed products for renowned companies and publishers from Germany, France and 
Switzerland. The 200th anniversary serves as the occasion for positioning Druckhaus Kaufmann for the future and for consistently aligning the brand identity to the core services of the 
company.
The solution:
Based on profound expertise from several years of cooperation and the results of a customised identity workshop, the brand is being completely relaunched — ranging from a new logo and an unmistakable design to the positioning of the claim and the central concept for all marketing measures. The brand logo is a contemporary adaptation of the signatures of several of the company owners and therefore derived one-to-one from the specific identity. The claim of "For you. Since 1816." addresses the genuinely implemented customer focus and also references the 200-year history of the company.
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Systalen

The challenge:
Die DSD (Duales System Holding GmbH & Co. KG) bündelt die Aktivitäten des Grünen Punkts für eine nachhaltige Wirtschaftsweise, die Wertstoffe in geschlossenen Kreisläufen hält. Rohstoffe sollen nicht verschwendet, Klima und Umwelt so wenig wie möglich belastet werden. Neben der Marke Der Grüne Punkt als Marktführer der dualen Systeme in Deutschland gilt es, eine weitere Marke innerhalb der DSD-Gruppe im B2B-Segment zu etablieren, die für recycelte Kunststoff-Granulate, -Mahlgüter und -Agglomerate bester Qualität steht.
The challenge:
DSD (Duales System Holding GmbH & Co. KG) bundles the activities of the Green Dot for a sustainable economy that retains recyclable materials in closed loops. Raw materials should not be wasted, climate and environment burdened as little as possible. In addition to the Green Dot brand as market leader of the dual systems in Germany, it is important to establishing another brand within the DSD Group in the B2B segment that is representative of recycled plastics granulates, ground materials, and agglomerates of the best quality.
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vigilius mountain resort

The challenge:
The vigilius mountain resort is a 5-star hotel in South Tyrol. Opened in 2003, it is looking back at a success story of more than 10 years. The guests appreciate the hotel for its special architecture (architect: Matteo Thun) and its ecologically sustainable overall concept which is setting standards far beyond the region. In the recent past, it has become clear that there is a need for the hotel to develop further regarding its market presence as well as with respect to the internal organisation: The communications presence of the hotel is no longer state-of-the-art, both in terms of content as well as technology, and does not sufficiently illustrate the true spirit of the house. Furthermore, the personnel composition of the teams at vigilius mountain resort did also change.
The solution:
A project for the definition o the business identity was realised which made palpable the innermost and the most valuable. Life often is complex and complicated. Especially for people who have too much of a lot. As a result, there is the longing for less and for simplicity. At 1500 metres, amidst nature, it is easy to leave day-to-day life behind. The clarity and reduction of the architecture, the lack of streets and of media flooding, the peace and quiet ... All this makes it easy for guests at vigilius mountain resort to simply be by themselves and to simply live. "Simply: be." corresponds to the identity of the house as well as to the longing of its visitors. Based on this concept, the internal and external communications were optimised, because it is statement, attitude and call for action at the same time. Based on suitable workshops, the international organisation was also developed further, including - among other things – a new management concept.
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hww hermann wienberg wilhelm

The challenge:
Effective March 1, 2012, the framework conditions for the restructuring of companies (Law regarding the further easing of the restructuring of companies - ESUG) have changed. The new Insolvency Act, which offers considerably more options for the restructuring of companies, leads to changed tasks and roles for restructuring consultants and insolvency administrators in the market. hww did adjust to these challenges very early on and thoroughly aligned its own organisation with them, as insolvency administrators, business consultants, and attorneys jointly and independently from a single source. The logical consequence: A new market presence that expresses this positioning.
The solution:
Based on a clear business identity, a complete re-launch of the hww brand took place – including a new logo and a new corporate design. At the centre of the communications is the joint idea to provide all parties involved in the restructuring process the whole spectrum of services of what is needed before, during, and after an insolvency. With internal and external communications measures building on that, hww is convincingly positioned as one of the leading players in the market at relevant target groups and in the context of the changed legal framework conditions, and can this way optimally utilise additional potentials for growth for itself. This includes the merger of hww wienberg wilhelm with the HERMANN law offices into hww hermann wienberg wilhelm in 2015 – while retaining the hww umbrella brand.
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PMG

The challenge
For decades, PMG, a globally active automotive supplier founded in 1960, has been one of the leading suppliers of innovative powder metal solutions. PMG responds to the structural change in the automotive industry with a change in strategic orientation – a broader portfolio for accessing new markets and an increased focus on electromobility. A new market presence is intended to communicate the company’s further development to existing internal and external target groups as well as increase its attractiveness to new stakeholders.
The solution
The basis of the repositioning of marketing and communications is the PMG story derived from the identity of the company. Petershagen Kommunikation has developed the new PMG market presence on this basis. The focus is on the authentically further developed brand label, a new corporate design and a claim that clarifies the company’s attitude. With external marketing measures based on this, PMG is convincingly positioned as an innovative and leading provider in the market and can thus strengthen and enhance its growth strategy. Virtual events at all company locations as well as other internal communication measures sensitise and motivate employees towards the new orientation of the company.
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Our service portfolio.

As comprehensive as our consulting approach.

A new business strategy, a generational change at a family company, a change in management, an acquisition or merger, or also a restructuring phase – all these are typical situations in which targeted communications are critical to success. With all target groups, regardless of whether they are managers, employees, customers, the media, business partners, or other stakeholders.

Our service portfolio covers all instruments for developing and realising communications measures that sustainably support the achievement of the business objectives: from the communications strategy via the conceptualisation of emotionally involving central themes and the development of convincing messages all the way to the realisation of concrete measures. In addition, we are offering – upon request – an integrated communications management which we often handle in the form of an interim activity in-house directly at your company – including corresponding evaluation tools for the individual communications measures.

The company’s identity always is the central point of reference for our whole service portfolio. Depending on the task and the individual status quo, the cooperation with our customers does therefore quite often start with a custom tailored identity workshop.

Talk with us about our services for identity-based communications with your target groups.

Identifying the core and turning it into an experience.

We consider a company's identity to be the most important source of power for its success. But what constitutes the identity of a company? And: How does it become an experience? The answers to these questions form the basis for the development of believable communications measures.

We are creating this foundation in two steps: First, we develop - jointly with the responsible parties at the company - the characteristic components of the identity in a workshop tailored to your situation and your company. This includes the business purpose, mission, vision, values, and central attitudes based thereupon. During this day-long workshop, our customers primarily do the work – we steer, take notes, and inquire. Subsequently, in a second step, we handle the comprehensive processing of the results as well as the translation into a suitable creative format: The identity becomes palpable, visible, and can be experienced in words and images.

The result: First, a surprising, highly emotional look in the mirror. At the same time, the foundation for future communications and business development.

Identifying opportunities and increasing potentials.

Successful communications are the sum of many factors that precisely interlock with one another. Therefore, we start the implementation of communications projects with the development of an integrated communications strategy. Said strategy does not only include a look at the expectations of stakeholders critical to success – internally and externally –, but also juxtaposes them with core messages derived from the identity.

The benefit: The communications strategy is not only a binding planning document in terms of content and organisation but also serves entrepreneurs, the board and/or executive management for creating awareness: Who are we today? And who do we want to be tomorrow? In addition: Once the strategy has been discussed and coordinated, future communications meetings will be shorter, more efficient, and lead to the expected results more quickly.

Convincing ideas and effective solutions.

Communications ideas that emotionally touch and involve people have the power to move brands and markets. Especially if they are derived from a company's identity. Because then they have substance.

Creation is one of the pillars of Petershagen Kommunikation and already is involved in the development of identity. Through the combination of ratio (strategy) and intuition (creation), the unmistakable identity of a company becomes visible as a whole - both in terms of content as well as in the fitting tonality.

The identity and the messages defined in the communications strategy are the ideal springboard for the conceptualisation of a creative central theme that captures people and takes a hold in the market. On the one hand, because it is palpably true and therefore believable. But also, and that is decisive as well, because it is relevant.

Communications that are based on a central theme are particularly effective because they generate a concise, holistic business and/or brand image on all communications channels. An important contribution in order to be perceived in any context in a way that corresponds to the identity.

Moving people and achieving objectives.

Every one of us is confronted with innumerable messages and pieces of information every day. An in order to pleasantly stand out in the immense media flood, you need extraordinary communications measure that actually interest and emotionally involve people. Each and every contact should have an impact!

Decisive for the receptiveness are the correct place, the suitable point in time and, of course, the relevance of the messages. It is absolutely necessary to intensely deal with the target group and to consider the occasion for the communications from its point of view. With this understanding, we develop emotionally involving measure that take a hold and that interlock with one another, based on the creative central theme and the communications strategy. For this, we cater – jointly with our community of experienced professionals – to the whole spectrum of modern online and offline communications.

Welcome to a customer journey that turns people into friends and ambassadors of your company.

Integrated control and targeted planning.

You achieve objectives by not losing sight of them at any point in time in the complex work process and day-to-day work. At Petershagen Kommunikation, an integrated communications management ensures the integrated control and planning of all communications tasks. Quite often, we also handle the communications management directly on-site at our clients' in interim functions for a fixed period of time defined in advance.

The advantage is obvious: When the strategic planning, the strategic conceptualisation of the measures, and the integrated control of the communications is carried out across all disciplines from a single source, maximum efficiency arises due to fewer interfaces and high flexibility.

Acting prudently and purposefully.

Talking about success is fun. But what to do when companies are confronted with serious problems due to a hacker attack, an alleged scandal or an incident ?

Crises can have the most diverse causes. But one thing is essential in this situation: quick, decisive and targeted communication.

We approach crises with a clear concept: a complete analysis of the situation is followed by a communicative assessment. Now, it must be decided what is to be said when and where by whom. Here is where speed is quintessential, quite often measured in hours.

This way, it is possible to meet the expectations of all target groups in a pressing situation. Of those who are directly affected, and of those who only hear of it and build an opinion.

However, the crisis can ultimately also be an opportunity, and this is something we experience time and again: those who openly acknowledge the problem, plausibly explain what caused it, and state what others would rather sweep under the carpet enjoy a high reputation and can emerge from the situation stronger than before.

Measuring success and adjusting measures.

Control is good since it provides for certainty and creates trust. In cooperation with experienced partners, we guarantee a continuous evaluation that is individually attuned to the needs of our customers.

Depending on the task and objective, we often recommend an assessment of the status quo at the beginning of the cooperation. This way, the self-image and external image of the company can be determined and analysed, for example. This way, it becomes explicitly clear which gaps exist between the current and the target state.

Subsequent to the implementation of relevant communications measures, regular success controls are a matter of course for us. This way we receive a highly accurate picture of what worked particularly well, where there is a need for adjustment, and we can - with respect to the strived for further development, make adjustments as well as develop new measures, where applicable.

The evaluation instruments that are utilised for this are directly dependent on the target groups and on the measures that we are developing. We have had good experiences with online surveys – because they often provide for considerable efficiency advantages. We are working for your success and you are quite welcome to measure us against it.

Empathy is a key competency of this century.

And it is decisive for a successful cooperation.

We consider empathy to be a key competency of this century. Petershagen Kommunikation is positioned perfectly to enable content-driven work with a high degree of empathy. In the cooperation with our customer, but also within our teams, we take a humanistic view as the basis which does not only have a positive impact on the atmosphere of the cooperation but also directly on the results.

At the same time, our organisational form provides for maximum flexibility in order to tend to the most diverse communications tasks and projects of different orders of magnitude in a tailored fashion.

The point of contact for our customers is Jens Petershagen, jointly with a team of experienced consultants and project managers. For each mandate, for each customer, we assemble a team of consultants and top creative people that is particularly well suited for the specific task due to their experiences, competencies, and strengths. For this, we access a community of partners of the most diverse competencies that has grown over many years and which works successfully based upon the foundation of a joint, firmly defined canon of values.

This timely and efficient form of cooperation is a win for all parties involved. As customer, you profit from competencies being provided exclusively for your specific requirements. At the same time it is ensured that each partner in our competency network can work in the environment and rhythm that is ideal for them. This highly motivated work method is also reflected in excellent results. Work that is fun leads to solutions that are a pleasure.

Jens Petershagen

“Communication is believable when it is authentic. In this, people do not differ from companies.”

Dagmar König

Concept & text

“To develop concepts and ideas that touch people because they are true and believable that is my claim. And, if I may say so, the most beautiful job in the world.”

Stefanie Reeb

Concept & design

“As a designer, my focus is on understanding the essence of the company and visually implementing it. This deep immersion leads to tailored results that attract attention and are lasting.”

Christin Kaiser

Consulting

“To me, convincing consulting means to be thinking already today about what will be important tomorrow. This also means to see even the smallest of details.”

Sabine Steuerwald

Consulting

“The power of communication is universal. When words and design affect us immediately, this power becomes palpable. To me, creating these moments is the goal of excellent communication consulting.”

David Becker

Project Management

“The prerequisite for creativity? Precision and structure in project management.”

Hauke Brekenfeld

Strategic consulting

“As a strategic communications consultant, I am working primarily with social entrepreneurs, social organisations, and sustainably operating companies. This entails questions of identity, market development, and sustainability topics.”

Norbert Dietsche

Image editing

“As image editor, you are a Photoshop artist, a digital retoucher, a composer, an optimiser, and, in case of portraits, at times even a cosmetic surgeon. Changing very good pictures to be the best that’s my job.”

Karin Greisner

Graphic design

“Corporate design, editorial design and multimedia design. That is my passion. Every day.”

Peter Hirrlinger

Concept & text

Good communication is like a good flirt: the chance of scoring increases significantly when you come up with something special.

Maria Klein

Concept & design

“I love having ideas. And implementing them thereafter. Be it print, film, BTL or Online any medium is playable. Because a good idea has an impact everywhere.”

Natalie Opatz

Concept & text

“Extracting the essence, taking a matching point of view, and putting this into good words that is how I get those people hooked who are to be addressed. Preferably intelligently, gladly differently, but above all on target.”

Markus Püttmann

Photographer, coach and facilitator

“I make visible what’s buried beneath the surface. And this way encourage the other party to take position: their own. Thus, expressive and aesthetic portraits are created. And solutions for pending topics.”

Markus Stolz

Innovation consulting and market research

“What’s missing in the beginning is missing twice in the end” – my conclusion from more than 25 years of knowledge and research work in brand, business and product development. And prerogative for a holistic innovation consulting and effective market research.”

Otilia Vakej

Concept & design

“Combining ideas that generate interest with concepts that achieve relevance – communication design is quite simple when you think about it.”

Florian-Ulrich Werg

Strategic consulting

“I support companies when it comes to leading their brands strategically and to turning them into drivers of interaction and behaviour. To this effect, I shuttle between the bridge and the engine room.”

Matthias Wetzel

Concept & text

“With more than 25 years of experience and a systematic perspective, I develop communication in all varieties, nowadays with a clear focus on internal communication. Starting with the creative central theme all the way to the emotional and media-compatible implementation.”

Dominik Wolff

New Business & Consulting

“You are only really credible if you are convinced of the quality of your services.”

GURU: GmbH

Jens Petershagen

“Communication is believable when it is authentic. In this, people do not differ from companies.”

Dagmar König

Concept & text

“To develop concepts and ideas that touch people because they are true and believable that is my claim. And, if I may say so, the most beautiful job in the world.”

Stefanie Reeb

Concept & design

“As a designer, my focus is on understanding the essence of the company and visually implementing it. This deep immersion leads to tailored results that attract attention and are lasting.”

Christin Kaiser

Consulting

“To me, convincing consulting means to be thinking already today about what will be important tomorrow. This also means to see even the smallest of details.”

Sabine Steuerwald

Consulting

“The power of communication is universal. When words and design affect us immediately, this power becomes palpable. To me, creating these moments is the goal of excellent communication consulting.”

David Becker

Project Management

“The prerequisite for creativity? Precision and structure in project management.”

Hauke Brekenfeld

Strategic consulting

“As a strategic communications consultant, I am working primarily with social entrepreneurs, social organisations, and sustainably operating companies. This entails questions of identity, market development, and sustainability topics.”

Norbert Dietsche

Image editing

“As image editor, you are a Photoshop artist, a digital retoucher, a composer, an optimiser, and, in case of portraits, at times even a cosmetic surgeon. Changing very good pictures to be the best that’s my job.”

Karin Greisner

Graphic design

“Corporate design, editorial design and multimedia design. That is my passion. Every day.”

Peter Hirrlinger

Concept & text

Good communication is like a good flirt: the chance of scoring increases significantly when you come up with something special.

Maria Klein

Concept & design

“I love having ideas. And implementing them thereafter. Be it print, film, BTL or Online any medium is playable. Because a good idea has an impact everywhere.”

Natalie Opatz

Concept & text

“Extracting the essence, taking a matching point of view, and putting this into good words that is how I get those people hooked who are to be addressed. Preferably intelligently, gladly differently, but above all on target.”

Markus Püttmann

Photographer, coach and facilitator

“I make visible what’s buried beneath the surface. And this way encourage the other party to take position: their own. Thus, expressive and aesthetic portraits are created. And solutions for pending topics.”

Markus Stolz

Innovation consulting and market research

“What’s missing in the beginning is missing twice in the end” – my conclusion from more than 25 years of knowledge and research work in brand, business and product development. And prerogative for a holistic innovation consulting and effective market research.”

Otilia Vakej

Concept & design

“Combining ideas that generate interest with concepts that achieve relevance – communication design is quite simple when you think about it.”

Florian-Ulrich Werg

Strategic consulting

“I support companies when it comes to leading their brands strategically and to turning them into drivers of interaction and behaviour. To this effect, I shuttle between the bridge and the engine room.”

Matthias Wetzel

Concept & text

“With more than 25 years of experience and a systematic perspective, I develop communication in all varieties, nowadays with a clear focus on internal communication. Starting with the creative central theme all the way to the emotional and media-compatible implementation.”

Dominik Wolff

New Business & Consulting

“You are only really credible if you are convinced of the quality of your services.”

GURU: GmbH

„Communication is believable when it is authentic.
In this, people do not differ from companies.“

Jens Petershagen

Jens Petershagen advises entrepreneurs, corporate boards, and managing directors in all questions of identity-based communication. In this, he uses a communications approach as foundation that is based on models of economic and linguistic science, supplemented by a systematic perspective.

More than 20 years of experience as consultant, entrepreneur, communications and marketing manager as well as in other positions of responsibility on the company and agency side form a solid foundation for his current activity.

Jens Petershagen has been working as a freelancer since 2006, since 2008 as managing partner of Petershagen Kommunikation GmbH. Before that, Jens Petershagen worked since the 90s for companies such as Daimler, German Telekom and several companies of the RWE Group as well as for agencies such as Springer & Jacoby and BBDO.

Jens Petershagen obtains his know-how from participating in regular continuing education in the most diverse areas, including a multi-stage systematic education. He completed university studies of economic sciences, linguistic sciences, and business management / marketing in Stuttgart-Hohenheim and Cologne, respectively.

Contact:

Petershagen Kommunikation GmbH
Ehrenstraße 41
50672 Köln
Deutschland

Tel +49 (0)221 42 07 95 - 00
Fax +49 (0)221 42 07 95 - 29

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